The store had traffic but converted below 0.4%. The catalogue was disorganised and checkout asked for unnecessary data.
La estrategia
We reorganised the catalogue by room instead of technical category, rewrote product pages around real use, and connected the feed to performance campaigns.
La solución
Store redesign, new product pages, two-step checkout and Google Shopping plus Meta campaigns segmented by product line.
We stopped treating the site as a catalogue and started treating it as a second showroom.
Client name
Commercial director, Casa Volta
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